Experience
An accomplished Digital Transformation Strategist with extensive experience in leading teams in multiple industries across B2B and B2C for over 17 years. Highly skilled in communicating with internal and external stakeholders to outline overarching business objectives, developing, and implementing comprehensive brand marketing campaigns and Digital operating model transformations to enable optimized customer experiences across omni-channel touchpoints, enabled by technology. Trained in agile operations for improved operations and revenue generation.
More than 10 years of people management and team leadership to provide consultative digital transformation services, cultivating relationships with cross-functional teams to direct daily operations and oversee all facets of project lifecycles. Effectively determines the operational finance and budgeting needs, administering procedures, policies, and documentation to maintain adherence to regulations and strategies.
My Career started in Advertising for brand awareness, evolved into Digital Marketing for revenue generation and grew into digital/Global IT business operations management and optimization.
For over 10 years I was leading multiple teams to provide consultative digital transformation services, cultivating relationships with cross-functional teams to direct daily operations and oversee all facets of strategic project life cycles. Management duties included operational finance and budgeting needs, administering procedures, policies, and documentation to maintain adherence to regulations and strategies.
Currently I am a Pillar lead within the Office of the CIO accountable for standing up a Business process transformation capability to define and standardize processes across core Global IT financial and delivery processes. My team brings thought leadership on Business process transformation and introduces new capabilities such as process analysis, design, modelling, process mining and automation.
Outside of work, I love to travel globally for new experiences and I geek out on following new business and technology innovation thought leadership and ideation.
Careers
Accenture Technology and Consulting
Business Operations Lead (2020 to present) Digital Strategist & Transformation Leader (2012 to 2020)
Johannesburg, South Africa / Dallas, TX / Stuttgart, Germany
April 2010-Present
ACCENTURE GLOBAL IT BUSINESS OPERATIONS PROCESS TRANSFORMATION LEAD (2021 – present)
Pillar lead within the Office of the CIO accountable for standing up a Business process capability and defining and
executing standardized process across core financial and delivery processes. Driving a growing team to bring thought leadership on business process transformation within Global IT, introducing new capabilities such as process analysis, design, modelling, process mining and automation.
Accomplishments and Targets:
● Defined the required business process COE operations services and working team structure to support global IT operations.
● Ongoing establishment of global cross department stakeholder process interaction points to support organizational change and transformation from project-based IT operations to Product based agile management of IT work
● Target transformation of strategic organizational processes to support change to product based agile IT operations
● Ongoing subject matter expertise role on external client projects for IT Transformations
Business Operations Lead (2020 to 2021)
Defining and standing up the South regional internal operations function from ground zero to support the day-to-day Business operational Sales and client delivery work needs for a 300+ personnel across Marketing Creative agencies, Strategy Consultants and Technology Consults
Key Accomplishments:
● Defined the Marketing operations portfolios and assigned working teams/structure.
● Created the financial management portfolio process and measurement based on strategy and prioritization to meet FY21 business objectives.
Digital Marketing & Transformation Leader (2012 to 2018)
Led consulting teams in providing B2C and B2B marketing strategy, technology, sales, and service digital transformation design and execution strategies in consumer goods, telecommunications, non-profit, resources and financial service industries. Collaborated with internal teams to oversee customer service projects, defining marketing strategies, CRM blueprint design, and optimization of marketing, sales and service operating models, business processes, and organizational structures for continuous process improvement and innovation of distribution technology platforms and customer touchpoints. Designed customer experience operations with enabling technology requirements. Fostered customer-centric business processes for effective client relationship management and business development.
Key Accomplishments:
● Established CRM Data Management Operating Model recommendations for B2B and B2C organizations, globally.
● Executed multiple projects simultaneously to manage evaluations and optimization of the web environment, effectively managing risks and improving customer experiences.
● Innovated Eight large scale operating models of organization, including business process design and organization transformation strategies and transition/change management support across Financial Services and Media and Hi-Tech Industries. Organizations size & complexity ranged from 70 to 1200 employees.
● Improved financial wellness offerings for low-income households through digital distribution of national retail-based non-profit implementation plans.
● Monitored project deliverables for the re-design of marketing and sales corporate and field operating models, managing process detail design for content management system and marketing operating model assessments and recommendations.
● Planned the implementation of a multi-country grant acquisition service-operating model across seven global regions for a Non-profit organization.
● Facilitated the development of the Wealth Management integrated capability map and operating model to improve customer service and business retention.
Strategy Consulting Offering: Team Leadership (2016 to 2020)
● Managed a team of 40 people in a matrix organization for the Operating Model & Transformation offering
● Establishing the Talent Development portfolio and the Thought Leadership portfolio
● Drove the inputs and research for a new 2020 operations global benchmarking study.
● Directed the inputs and contributions for the development of a modern marketing point of view published globally in 2018.
● Establishing and develop Marketing industry Thought Leadership (such as Agile Marketing Transformations), training and work delivery accelerators for the Transformation practice of more than 70 employees.
Sasol (Pty) Ltd
Group Brand Marketing Specialist
Johannesburg, South Africa
November 2006 - April 2010
Group Brand Marketing For Global Oil and Gas Company
Developed and implemented multiple marketing campaigns in accordance with global brand identity, collaborating with client marketing teams for effective content distribution and approval. Coordinated and supported national and global campaigns for B2B and B2C audiences, working closely with sponsorship, corporate social investments, and Foundation teams. Administered brand campaign budget of $20M+. Managed all agency and vendor day to day Marketing delivery and relationships. As well as cost optimization projects for agency/vendor audit, consolidation and selection, Oversaw procurement for optimized usage, contract negotiation and budgets.
Key Accomplishments:
· Improved integration of brand marketing across the 12 global business units, resulting in 100% adoption of the new global Monolithic brand.
· Managed all brand marketing campaign/s for the 2007 Victorious Springbok Rugby World Cup sponsorship, including full media strategy across all channels within limiting sponsorship and co-branding guidelines.
· Supported the group brand manager in daily operations and management of four agencies to deliver awareness, retention value propositions and tactics to support B2B and B2C franchise-based petroleum and lubricant sales.
· Acted as chief brand ambassador for all lines of business and managed the brand equity health metric that grew year on year with recognition, working closely with Public Relations, Corporate Citizenship and Sponsorships.
Toyota South Africa Motors (Pty) Ltd
Advertising Manager
Sandton, Gauteng
Aug 2005 - Oct 2006
Key Accomplishments:
· Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy for all 12 Toyota car brands and the pre-owned market.
· Managed 2 agencies of record to create effective messaging using language, graphics and marketing collateral.
· Developed partnerships with local businesses to secure third party promotions in an effort to profile and market new to market car brands.
· Managed one of the largest annual budget in the company for marketing and agency/vendor expenses.
· Managed project deadlines and monitored milestones through completion stage.
· Worked closely with product development and sales teams.
· Owned the monthly Executive Committee approval meeting to get global and national approval and coordinate internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
